TitleThe Pattern of Tolerance
BriefBerlin’s public transport company known as the BVG is an authentic reflection of the capital’s diverse population. Time to celebrate this diversity by creating an everlasting monument of acceptance. And place it in a place where no one can miss it!We changed the BVG's seating pattern: From random patches of color to diverse human silhouettes – representing the different ages, genders, sexual orientations and cultural imprints of Berliners. Making BVG the first public transport company in the world to turn its entire seating area into a true symbol of acceptance and diversity!A symbol, that is now permanently display in all our buses, subways and streetcars to show Berliners every single day: When it comes to acceptance and diversity, you can count on BVG. Or rather, sit.
Agency
Campaign The Pattern of Tolerance
Advertiser Berliner Verkehrsbetriebe (BVG)
Brand BVG

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Client Marketing // BVG S..a B...i Subscribers Only
Client Marketing // BVG F...k B..ch Subscribers Only
Managing Director Creation // Jung von Matt AG D...te Spe........rens Subscribers Only
Creative Director // Jung von Matt AG M....el W...e Subscribers Only
Copywriter // Jung von Matt AG Wi....ed Sc....er Subscribers Only
Art Direction // Jung von Matt AG M...in S....el, J...b Ca.....um Subscribers Only
Project Management // Jung von Matt AG Fr.....ike Sp.....n, Fl.....ia U...ff Subscribers Only
Agency Producer // Jung von Matt AG D...is W...t, O...er K...h Subscribers Only
Conception // Jung von Matt AG Wi....ed Sc.....r, M...in S....el, J...b Ca.....um Subscribers Only
Client Service Director // Jung von Matt AG A....te K...s Subscribers Only
Managing Director // Jung von Matt AG S....an G...t Subscribers Only
Marketing Brand Campaign // BVG M...a H..m Subscribers Only
Graphic- und Produktdesign// BVG S...nn Oe....ck Subscribers Only

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