BriefGunkanjima is a World Heritage site in Nagasaki, Japan. Due to typhoons and the deterioration of concrete, however, it is now on the verge of collapse. In collaboration with University of Tokyo, each building on Gunkanjima was given a 'life expectancy' – a world first. The data informed a series of posters, which combined beautiful photographs of these buildings and calligraphy showing how much time is left until they collapse. The collapsing effect of the numbers was created by drawing them on crumpled paper.
Campaign Save Gunkanjima
Advertiser Universal Workers
Brand Universal Workers

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Advertising Agency D...su T...o Subscribers Only
Chief Creative Officer Ya....ru S...ki Subscribers Only
Art Director S....ro Ta....wa Subscribers Only
Copywriter ..i K....hi Subscribers Only
Planner ..o S..i Subscribers Only
Director Y..i Mu....ta Subscribers Only
Production Company D...su Cr....ve . Subscribers Only
Producer ..e K...se Subscribers Only
Designer K...a A...ka Subscribers Only
Photographer No....ko O....ra Subscribers Only
Typographer N..a Sh.....ra Subscribers Only
Calligrapher N..a Sh.....ra Subscribers Only
Retoucher R....ke Ha.....ma Subscribers Only

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