TitleTiger Cub
BriefIdea:As wild animals are not adapted to the human environment, the unnatural contact to humans means permanent stress for them. Handprints symbolize the sad consequences that humans leave on wild animals through their constant touching and grabbing during vacations.Execution:The challenge was to make both recognizable at once: the human hand and the animal that suffers from it. We produced more than 500 real handprints and selected those that already had a certain similarity to the animals. After that, the characteristics of each animal were worked out with love for detail.Media:The campaign ran on ads in travel magazines and on 1650 posters and billboards at the Swiss International Airport and in train stations leading to the airport. It made more than 3 million travelers think right before their vacations and was multiplied countless times on social media.
Campaign Animal Handprints
Advertiser Foundation Tier im Recht
Brand Foundation Tier im Recht

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director M...us ..f Subscribers Only
Art Director Is....le H...er Subscribers Only
Copywriter M...us ..f Subscribers Only
Account Executive L..a C....ti Subscribers Only
Post Production M....�le As....nn Subscribers Only
Advertising Manager Ch.....ne K...zli Subscribers Only
Advertising Manager G...i Bo....er Subscribers Only
Advertising Manager V....sa Ge.....en Subscribers Only

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