TitlePosition 2
BriefWe created a series of posters in A1, A2, and A3 format, which were based on 30 unique illustrations. We took flat illustrations as the main style and added some shadows for volume. This solution allowed us to perform several tasks at once. First, sex is a hot topic, and we could not look obscene. We needed to show sex, but so as not to infuriate the more conservative older generation. Secondly, minimalism has allowed us to be closer to young people, because it surrounds them everywhere: in third-wave cafes, clothing, and mobile games. We chose white as the background color. It best conveys purity and helps focus people's attention on the central blue object of the composition.
Campaign Do It Your Way. Do It Safe Way
Advertiser PrEP
Brand PrEP

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director S...ii M...k Subscribers Only
Art Director I..a A....va Subscribers Only
Designer Vo.....yr K...yk Subscribers Only
Copywriter S...ii M...k Subscribers Only
Production Company Producer D...a And.......enko Subscribers Only
Director of Creative Services I..a Po....na Subscribers Only

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