TitleA Turn for Crib Deaths
BriefOne of the achievements was the research professor Trond Markestad and his team did on crib death in the early 90s. For decades we thought that newborns should sleep on their stomachs, but unfortunately, this resulted in a frighteningly high number of crib deaths.When the researchers at UiB found out that newborns should rather sleep on their backs, we managed to turn the statistics around. We presented this achievement with an interactive print idea, where you as a reader could help a baby over on the back by turning the page.UiB has always had an important social mission – which is to inform and educate. Therefore, this print job also served as an important reminder to all new parents in Norway.
Campaign A Turn for Crib Deaths
Advertiser University of Bergen
Brand University of Bergen 75 Year Anniversary

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PostedNovember 2022
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