TitleIce Caps
BriefSheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now!
Agency
Campaign N4TURE'S NUMB3R5
Advertiser WWF
Brand WWF

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Client ..F G....ny Subscribers Only
Creative Agency Ac.....re S..g G....ny Subscribers Only
Post Production / CGI Ma......ion M...en D...gn Subscribers Only
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Director Campaigning A...th Ga....ch . ..F G....ny Subscribers Only
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Visual Concept / Editing J...an J...bi . Ma......ion M...en D...gn Subscribers Only
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