TitleTear Couture (Board)
BriefAcid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.The report was launched by HRH Princess Anne at St. James’ Palace. To launch it, we created Tear Couture. A journey inside an acid survivor’s teardrop. We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors’ testimonials, a live 3D installation and tears printed in silk.At the event, representatives of the fashion and textile industries were invited to sign a pledge to tighten their security measures within their acid supply chain networks. Since the event, Senior representatives at Primark, The British Fashion Council, New Look and Armani have been in contact with ASTi. 
Agency
Campaign Tear Couture
Advertiser The Acid Survivors Trust International (ASTi)
Brand ASTI

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PostedNovember 2022
Business SectorSubscribers Only
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Creative Director E....do Bo....ni Subscribers Only
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