BriefWe focused on the idea of "Music, like alcohol having the power to intoxicate", and created a series of posters that depict orchestra instruments as alcoholic beverages as a metaphor for audiences to "Taste the music". The posters were displayed in the foyer of the concert hall, to create an atmosphere of a venue that serves alcohol. The concert hall was a place to enjoy the ambiance of the concert hall before and after the performance, had indefinitely closed off to the public. We wanted to fill the foyer where alcoholic beverages had traditionally been served with "alcohol" to enjoy in between performances.
Campaign Intoxicating Sounds Posters
Advertiser Japan Philharmonic Orchestra
Brand Japan Philharmonic Orchestra

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Poster
Chief creative officer K...o S..o Subscribers Only
Creative Director/Copywriter Ma.....hi U...i Subscribers Only
Art Director Y...i ..o Subscribers Only
Designer S...ke H...o Subscribers Only
Designer N...sa T..a Subscribers Only
Photographer S....ro N...no Subscribers Only
Retoucher T...mu K....ba Subscribers Only
Producer ..i G..o Subscribers Only
Producer S...e M....wa Subscribers Only

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