TitleAutumn Beer special
BriefWe needed to say that Kaltenecker has the widest range of beer specials in Slovakia. And not just to SAY this but also to SHOW this. We made an experiment. We looked at the beer specials very closely. We combined the fine art of photography with science. We have crystalized the beer. But because no camera lens can capture crystal structure, we enhanced the camera with a microscope. And that is how we managed to VISUALIZE THE TASTE of 12 Kaltenecker beer special. We shared the results at the exhibitions all over the country. The exhibitions were organised near the breweries, where it was possible to taste the exhibited beer. So we managed to bring two experiences - visual and taste.
Agency
Campaign That's how the taste looks like
Advertiser Kaltenecker Brewery
Brand Kaltenecker craft beers

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Entrant Company E..E Br.....ava Subscribers Only
Creative director P...r R...�ák Subscribers Only
Creative director Ka....na No.....vá Subscribers Only
Art director �...fan H....is K...�ka Subscribers Only
Copywriter P...r R...�ák Subscribers Only
Copywriter Ka....na No.....va Subscribers Only
Photographer J...in Z..l Subscribers Only
Account manager Z...na Ko.....iková Subscribers Only

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