After creating Batman, Halloween and Pokemon special editions, OREO cookies have teamed up with Xbox to launch cookies marked with the symbols on the console’s controller. Combining the cookies allows users to create cheat codes that enable them to access exclusive features (including an OREO edition roadster for Forza Horizon 5 and a special boat for Sea of Thieves), as well as gifts like Xbox Games subscriptions, headphones and even live experiences. The campaign covers more than 20 European markets. By leveraging the fun and playfulness associated with both products, the brands hope to strengthen the loyalty of their young target audience. Because when it comes to the crunch, everyone loves to win.
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| Title | OREO Xbox special edition |
| Agency | Saatchi & Saatchi Düsseldorf |
| Campaign | OREO Xbox special edition |
| Advertiser | Mondelez International |
| Brand | Oreo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Advertising Manager | Gu.....me B....en Subscribers Only |
| Advertising Manager | C...ra M...io Subscribers Only |
| Advertising Manager | Jo....an R..n Subscribers Only |
| Advertising Manager | A...a M...ag Subscribers Only |
| Advertising Manager | M...os Wa.....erg Subscribers Only |
| Advertising Manager | G...on D...ld Subscribers Only |
| Advertising Manager | B..u Ak.....in Subscribers Only |
| Advertising Manager | S...t Z...l Subscribers Only |
| Client Partner | Mi.....ft Subscribers Only |
| Chief Creative Officer | D...is ..y Subscribers Only |
| Business Affairs | St.....ie R..p Subscribers Only |
| Executive Creative Director | Ch.....an A...t Subscribers Only |
| Executive Creative Director | ..n P....ch Subscribers Only |
| Partner | M...el ..z C....ya Subscribers Only |
| Account Manager | E...ra Fe.....dez R...a Subscribers Only |
| Strategy Partner | J...s W....ey Subscribers Only |
| Strategy Partner | J...s L...an Subscribers Only |
| Strategy Partner | S...h Sa....rd Subscribers Only |
| Concept Artist | G....el Le.....ur Subscribers Only |
| Concept Artist | ..n Gu.....�es Subscribers Only |
| Art Director | ..n Gu.....�es Subscribers Only |
| Art Director | E....do M...do Subscribers Only |
| Art Director | M....lo S...ti Subscribers Only |
| Art Director | C..a S....ra Subscribers Only |
| Copywriter | G....el Le.....ur Subscribers Only |
| Copywriter | D....la Je.....it Subscribers Only |
| Photography Studio | ..P S....os Subscribers Only |
| Account Director | P...a An.....elt Subscribers Only |
| Account Director | B....ix I...i Subscribers Only |
| Account Manager | A...s ..r Subscribers Only |
| Production Company | Ic.....ast G....ny Subscribers Only |
| Director | D....ic O�.....rdan Subscribers Only |
| Producer | R...rt S..g Subscribers Only |
| Post Production | C...p Pr......ons Subscribers Only |
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