University of Massachusetts Global - "Kitchen (:30)"

In a breakthrough role, this senior leader will create and optimize technology solutions

Award-winning independent full-service advertising agency INNOCEAN USA is proud to announce that Steven Nishimura has joined the agency as its first Chief Digital Officer. In this breakthrough role, he joins INNOCEAN most recently from Saatchi & Saatchi, where he managed the Toyota digital business. 

As a boomerang hire, Nishimura was focused on the digital and CRM side for both Hyundai and Genesis. INNOCEAN is happy to welcome Nishimura back to the team. With 20 years of digital experience, Nishimura has worked on a variety of brands across automotive, financial services, telecom, CPG, and spirits. Some key clients include Hyundai/Genesis, Lexus/Toyota, Nissan/Infiniti, Discover Card, HTC, Clorox, Stoli and Kahlua.

“INNOCEAN already has amazing clients and strong digital capabilities. We have the talent and ambition to future-proof our agency. My goal is to help bring out our full potential by more closely tying these capabilities to where we want to go - our agency vision. Digital is no longer a standalone department” said Steven Nishimura, Chief Digital Officer. “I’m excited to rejoin the INNOCEAN family to further connect technology and creative throughout our entire agency culture.” 

Nishimura will oversee digital operations for INNOCEAN, leading a future-oriented expansion of the team’s digital capabilities, optimizing innovative technology solutions for processes, marketing channels and customer experience while providing a cohesive and effective digital strategy. 

“We are delighted to welcome Steve back to the INNOCEAN team as the inaugural Chief Digital Officer. Throughout his time with INNOCEAN he has continued to be a proven leader and innovator in the field. As we continue to grow our team and capabilities with purpose, Steve was an obvious choice as an integral part of our team,” said Steve Jun, Chief Executive Officer, INNOCEAN USA.

Nishimura’s oversight will include website development, increasing web traffic, SEO market metrics, creative analytics, CRM and innovation. As the Chief Digital Officer Steve will be demonstrating his proven track record of using technology to improve client’s business performance for INNOCEAN clients. 

ABOUT INNOCEAN USA

INNOCEAN USA is an award-winning, independent full-service advertising agency that leverages our unbridled curiosity and unorthodox thinking to go beyond simply creating ads, to creating culture. For more than a decade, INNOCEAN USA has merged innovative technology with cutting-edge digital, social and experiential advertising to connect brands to the people. We are doing this with our current clients, including Hyundai Motor America, Hankook Tire, Wienerschnitzel, UC Davis Health, Genesis Motor America, LG, Xcient, Signature Kitchen Suite, TaylorMade Golf, Kia America, Pacific Life, Toshiba Business Systems, Los Angeles Angels of Anaheim, Motional, DC Comics, Hyundai CRADLE and Supernal.