Child Focus, a Belgian foundation focused on missing and sexually exploited children, wants to make the internet a safer place for kids. Its latest weapon is a game called OK Groomer, launched on Roblox, that shows children how to spot and evade sexual predators. (“Groomers” are adults who use fake identities to get close to children and manipulate them.) The stages of the game introduce enemies that represent different “grooming” tactics, teaching players how to identify, report and block them. In return, successful players can buy “OK Groomer” skins for their avatars and spread the warning far and wide on Roblox.
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| Title | OK Groomer |
| Agency | VML |
| Campaign | OK Groomer |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Gaming |
| Length | |
| More Information | Subscribers Only |
| Chief Creative Officer | S...ra B..d Subscribers Only |
| Executive Creative Director | K....of S...s Subscribers Only |
| Creative Director | K...er Ja....ns Subscribers Only |
| Creative Director | A...n T...as Subscribers Only |
| Creative Team | C...ic T....is Subscribers Only |
| Creative Team | T..s Dej......ere Subscribers Only |
| Account Manager | D...e Mi....ls Subscribers Only |
| Account Manager | B....ra ..n D...el Subscribers Only |
| Strategist | Al.....er Ko.....rg Subscribers Only |
| Copywriter | J...e R...s Subscribers Only |
| Copywriter | ..m .e B...k Subscribers Only |
| Copywriter | G...n W..t Subscribers Only |
| Copywriter | J...ôme ..n ..n B...ck Subscribers Only |
| Project Manager | H..o Gr.....it Subscribers Only |
| Developer | B..m V....ck Subscribers Only |
| Developer | J...n Sc.....er Subscribers Only |
| Developer | G...e C...s Subscribers Only |
| Developer | S...e Ga.....ns Subscribers Only |
| Developer | ..m S....en Subscribers Only |
| Developer | K..n Sp......jer Subscribers Only |
| Designer | B..t B....rs Subscribers Only |
| Designer | K...l ..n G...t Subscribers Only |
| Producer | Ca....ne ..n R...t Subscribers Only |
| Production Company | Ki....ma Subscribers Only |
| Designer | J....ey U..n Subscribers Only |
| Designer | J..g M...r Subscribers Only |
| Designer | C...ic T....is Subscribers Only |
| Sound Designer | M...o ..n R..t Subscribers Only |
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