TitleKia America Teases 14th Super Bowl Ad
Campaign Super Bowl 2023
Advertiser Kia Motors
Brand Kia

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PostedFebruary 2023
Business SectorSubscribers Only
Media Type Public Relations

About David&Goliath

With offices in Los Angeles, California and Brooklyn, NY, David&Goliath works with transformative brands to solve their toughest business challenges and create cultural & social impact. Founded in 1999, D&G has set a new standard for the industry, embodying a unique combination of bravery, creativity, and innovation. The agency’s work has been internationally recognized for its impact by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, and it has received numerous accolades including MediaPost Automotive Agency of the Year, AdAge Small Agency of the Year, and LA Entrepreneur of the Year. 

Latest News

San Diego Zoo Safari Park Brings Us Eye-to-Eye With Wild Species in Captivating New Campaign by David&Goliath

— Directed by Emmy Award-Winning, National Geographic Director Justin Bastien, “See Conservation From a New Perspective” Inspires Us to See and Feel the Need for Conservation Efforts at the Safari Park 

Eyes are the window to the soul. And when you lock gazes with the magnificent wildlife at the San Diego Zoo Safari Park, you’ll see them through a whole new perspective. And the more you see them, the more you can’t see the world without them. This is the essence of the new campaign by David&Goliath (D&G) for San Diego Zoo Wildlife Alliance (SDZWA), “See Conservation From a New Perspective” inviting you to an immersive experience unlike any traditional zoo. At the Safari Park, visitors are transported to an expansive savanna habitat where they’ll ride aboard a safari truck and journey across hundreds of acres of numerous wildlife species as they roam together as if in the wild.

In this captivating campaign, Emmy Award-winning, National Geographic filmmaker, director/photographer, Justin Bastien, brings you face-to-face with these wildlife animals in their natural habitat, stunningly captured in the :30 hero film titled “Eye to Eye” and visually arresting print ads. The campaign's striking imagery reflects the eyes of a giraffe, a zebra, a cheetah, and a rhino as they gaze at visitors in awe of their beauty, and the eyes of the visitors mesmerized by the up close and personal experience of these gorgeous animals in the wild. The campaign illustrates the connection that is forged between humans and these endangered species, reminding us that each visit supports worldwide conservation—because seeing them is helping to save them. 

“‘See Conservation From a New Perspective’ gives people eye-to-eye connection with the unique creatures of the Safari Park,” said Ben Purcell, chief creative officer at D&G. “You have to experience it to understand how special it is. So, we urge people to experience the Safari Park for themselves to see how your visit has a positive impact.”

"We’re excited to connect people with wildlife through this intimate and immersive representation of our conservation efforts at the San Diego Zoo Safari Park,” said David Miller, chief marketing officer at SDZWA. “Conservation starts with people, and when you come eye to eye with wildlife, you can experience moments that inspire you to help save, protect, and secure a future for these majestic animals." 

The campaign elements include a 30-second film running on local broadcast in San Diego and Los Angeles markets, :15 and :06 social videos, two radio spots, and print. All are crafted to draw visitors into the Safari Park's story, showcase the many experiences one can have at the Safari Park and inspire them to take part in conservation efforts. Because a world without our wildlife is unimaginable.


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