TitlePNX Super Bowl Reel 2023
Agency
Campaign Super Bowl Reels 2023
Advertiser National Football League NFL
Brand NFL

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
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About GMR Marketing

We believe experience matters.
Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.
Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 23 offices in 12 countries. We’re headquartered in the United States and are part of Omnicom Group Inc. . 

Latest News

Review showcases GMR Marketing’s continuous commitment to inclusive and equitable practices

Image courtesy of GMR Marketing

GMR Marketing released its 2023 DEI Year in Review today, highlighting the agency’s diversity, equity and inclusion advancements in its internal culture, social impact initiatives, and the work it creates and delivers for clients.   

“In 2023, we continued to expand our DEI efforts to create a community where all felt welcomed and, more importantly, where StoryMakers feel they have a safe space to contribute to our work and make their voices heard,” said Tyson Webber, GMR’s President and CEO. “Understanding drives our inclusivity at GMR.” 

This year’s report details GMR’s accomplishments through the lens of its long-standing DEI strategic framework of “Our Culture,” “Our People,” and “Our Work.” Included amongst the highlights are: 

  • In the Our Culture pillar, 30% of StoryMakers were involved in Employees Resource Groups, and nearly 80% of the agency attended an instructor-led DEI Learning Experience including DEI events and courses dedicated to better understanding ingroup vs outgroup dynamics and its impact on GMR’s workplace culture of inclusion.
  • In the Our People pillar, GMR has become a member of “AdNet Zero,” a non-profit group that helps companies set and reach their sustainability goals.
  • For the Our Work pillar, GMR has increased its inclusive practices to create diverse campaigns such as the FIFA Women’s World Cup 2023 Trophy Tour, a multi-month campaign that spotlighted women and girls who are unleashing their creative spirit and accelerating the growth of women’s football.  

“StoryMakers created ingenious work by utilizing their unique backgrounds and challenges to create experiences,” said Aliah Berman, Chief Diversity Officer. “I am so proud of our StoryMakers for consistently bringing their authentic selves to work each day and cultivating GMR programming that boasts acceptance of every identity. I’m encouraged that StoryMakers will continue crafting an environment where diversity thrives leading to innovative solutions.”

You can read the 2023 Year in Review on GMR’s website here

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