TitleWelcome to World Class
Campaign Welcome to World Class
Advertiser Singapore Airlines
Brand Singapore Airlines

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Production Company Si......TV Subscribers Only
Agency ..+ Subscribers Only
Media Agency ..D Si.....re Subscribers Only
Director ..z M...hy Subscribers Only
Global Brand Director D..i ..n I...el Subscribers Only
Group Brand Director C..r S....es Subscribers Only
Executive Producer Sa.....ti S...ie Subscribers Only
Creative Director J...y ..o Subscribers Only
Art Director W....ng C...g Subscribers Only
Copywriter C....ia Ri....ro Subscribers Only
Producer ..a Y..n Subscribers Only

About TBWA\Singapore

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This International Women’s Day, StarHub and TBWA\Singapore celebrates the heroines who pioneered many of the innovations we all enjoy today.

Imagine a world without Wi-Fi, Bluetooth, or a phone without a Call Button. A reality which could have been, if not for Hedy Lamarr, a co-inventor of the Frequency-Hopping Spread Spectrum Technology for wireless communication which enabled the development of Wi-Fi, GPS and Bluetooth capabilities – or Laila Ohlgren, a telecommunications engineer, and enabler of the microprocessor storage of phone numbers (contact list) and the Call Button.

“Nobile Technology” shows how a phone and mobile plan without innovations by women could be missing many of its critical features. From No Wi-Fi to GPS, the brand shows how essential women in tech are – and how the tech world does need a woman’s touch.

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