TitleROM Immortal (138s)
Campaign ROM Immortal
Advertiser Royal Ontario Museum
Brand ROM

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Date of First Broadcast/Publication Subscribers Only
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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Agency Broken Heart Love Affair
Chief Creative Officers Denise Rossetto, Carlos Moreno & Todd Mackie
Chief Strategy Officer Jay Chaney
Art Director Carlos Moreno
Copywriter Denise Rossetto
Client Success Team Beverley Hammond, Joline Matika, Carlos Game-Garcia, Olivia Cousineau
Executive Producer Erica Metcalfe
Client Royal Ontario Museum (ROM)
Chief Marketing Officer Lori Davison
VP, Brand and Marketing Kathryn Brownlie
VP, Communications Sally Tindal
Media Agency OMD
Production Company Scouts Honour
Executive Producers Simon Dragland & Rita Popielak
Director Mark Zibert
Directors Of Photography Mark Zibert & Eric Kaskens
Producers Simon Dragland, Rita Popielak
Creative Research Tricia Zaremba
Production Service Company Moonlighting Films
Executive Producer Shayne Brookstein
Line Producer Suzanne Currie
Production Designer Naobie Noisette
Costume Designer Ruy Filipe
Prosthetics Cosmesis
Lead Artist Clinton Aiden Smith
Casting Kamikaze Casting
Casting Director Lee-Ann Hendrickse
Indigenous Casting Shasta Lutz
Editorial Nimiopere Editorial
Executive Producer Julie Axell
Editor Graham Chisholm
Assistant Editor Griffin Stobbs
CG & VFX Motif Studios
VFX Artist Craig Parker
Executive Producer Jacques Bock
Colour Alter Ego
Colourist & VFX Wade Odlum
Executive Producer Hilda Pereira
Senior Producer Genna Mcauliffe
Additional VFX Tantrum Studio
VFX Artist Dominik Bochenski
Audio House Rajakovic Electric
Music Composer / Audio Director Mark Rajakovic
Executive Producer Nicole Rajakovic
Mix & Sound Design Aaron Mccourt
Voice Over Alana Bridgewater
Agency Leo Burnett Design
Chief Creative Officer Lisa Greenberg
Head Of Design Man Wai Wong
Account Lead Kim Le

About Broken Heart Love Affair

Named Small Agency of the Year, and AdAge Silver Newcomer Agency, Broken Heart Love Affair is a global brand agency based in Toronto and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie, and Beverley Hammond. Broken Heart Love Affair is focused on gathering the most decorated talent on a mission to bring back the love for brands, clients, and the creative community.
Our mission is simply to inspire everyone to fall in love with brands again so people can find meaning once more in their relationships with brands; our clients can love the experience of brand transformation; and agency talent can discover a renewed purpose. To do that, we fixate single-mindedly on transformational work and domination for brands that want to lock down #1, aspire to be #1 or have everything to gain by playing big.
We are focused on getting to the biggest, most effective creative ideas as quickly as possible which is why we brought together the best talent with proven experience and unbridled passion. Collectively, our team has won more than 100 Cannes Lions including a Grand Prix and hundreds of industry awards for creativity, led agencies awarded Agency of the Year 8 times, named an AdAge Top 4 Planner globally and named top Creatives in the country year-over-year and led half of the top 10 brands in Canada.

Latest News

World Vision Canada appoints Broken Heart Love Affair as AOR


On the heels of the successful 2023 Impact and Giving campaign ‘Burp’ from Broken Heart Love Affair, World Vision Canada has named BHLA its creative and strategy Agency of Record.

“We are excited to partner with Broken Heart Love Affair to connect our mission of serving the world’s most vulnerable girls and boys to more Canadians. From the start, Broken Heart Love Affair demonstrated a genuine connection to our work with a passion for telling powerful stories with heart, showcasing the real impact of our work in the world’s most fragile and marginalized contexts. I can’t wait to see what our continued partnership will bring in the coming months”, said Kevin Andrews, VP Brand, World Vision Canada.

“Working with World Vision Canada has been an incredible privilege,” said Melissa Tobenstein, VP Client Success at BHLA. Adding, “World Vision Canada took an audacious stance with the ‘Burp’ campaign in 2023 and it paid off. We are so proud to have been part of that, and excited about the partnership going forward.”

World Vision and BHLA will be releasing new work later this year in the lead-up to the organization’s 2025 capital campaign. 

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