If you’re an egg connoisseur, you probably prefer those labelled 0 or 1, from free range hens (possibly raised on an organic diet). But Honest Eggs in Australia goes a step further with a device called Fitchix. It’s a pedometer that counts the number of steps taken by the hen. This is then printed on the egg, proving to the customer that the hen has taken full advantage of the great outdoors. 

 

TitleFitChix
Agency
Campaign FitChix
Advertiser Honest Eggs Co.
Brand Honest Eggs Co.

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