TitleThe Moment You Find Heinz
Agency
Campaign THE DROP
Advertiser Kraft Heinz
Brand Heinz Mayonnaise

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
SERVICEPLAN GROUP Alex Schill, Global Chief Creative Officer
SERVICEPLAN GROUP Till Diestel, Chief Creative Officer Germany
SERVICEPLAN GERMANY Andy Wyeth, Managing Director Creative
SERVICEPLAN GERMANY Anna Lee Sønnichsen, Managing Director Account
SERVICEPLAN GERMANY Stefan Rehne, Creative Director Copy
SERVICEPLAN GERMANY Sebastian Simon, Creative Director Art
SERVICEPLAN GERMANY Daniel Azar, Senior Art Director/Concept
SERVICEPLAN GERMANY Benjamin Welke, Senior Art Director
SERVICEPLAN GERMANY Kathy Werning, Account Director
SERVICEPLAN GERMANY Julia Lückerath, Senior Account Manager
NEVEREST Torsten Gerst, Executive Producer
Stereo Films Berlin GmbH Markus Miarka, Director
Stereo Films Berlin GmbH Katharina Strauß, Executive Producer/Managing Director
MassiveMusic Berlin GmbH Joss Brightwell, Creative Director/Head of Production
Photographer Sven Görlich

About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 6,000+ employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Introducing 'Hypnovels', a revolutionary use of Generative AI fortransforming books to animations

Silverside AI unveils Hypnovels, a Generative AI platform that will radically change the way books are consumed, promoted, and enjoyed. The platform, now in beta at hypnovels.com (password: reading2024), represents a powerful new AI marketing tool that allows authors to generate engaging animated experiences from their book's content in just a few easy steps and taking only a few hours to render. 

In four simple steps, any author can create an animation and engaging multimedia experience that would normally take months of time and enormous creative resources. Authors simply enter text from a chapter, briefly describe the book’s setting, choose a visual style and narrator voice, and in just a few hours they can produce an engaging animation maintaining their unique vision — a Hypnovel that is ready and easy to share with current and untapped readers who likely wouldn’t otherwise know of their title, 

"We are harnessing the amazing power of AI to help authors worldwide better promote their books and engage more readers." says Rob Wrubel, co-founder of Silverside AI and Founding CEO of pioneering search engine, Ask Jeeves.

For readers, Hypnovels represents a new way to experience books aimed at making reading interesting for the ficklest audiences. “There are a lot of AI applications out there trying to turn words into movies.” says PJ Pereira, award-winning advertising veteran and founder of Silverside AI  “But not this one. Hypnovels define a new language, created specifically to attract people to books.”

The idea for Hypnovels was born when Pereira used AI to promote his sci-fi novel, The Girl From Wudang. He realized the same format could be used with other books, if what he did was turned into a tool simple and flexible enough to tell different kinds of stories. “As an author and creative, I know the power of a beautiful visual to bring people into a story,” says Pereira. “Through AI, we could bring the same production value exclusive to big advertisers, into the hands of authors everywhere.”

The Hypnovels platform is a unique blend of AI and creativity, using several forms of AI combined into one: GPT4 for interpretation, Stable Diffusion for animation, Eleven Studios for voice, and multiple individually created artistic styles. 

But Hypnovels’ real value is the way these technologies are tuned to enhance the reader experience. “As an author, I want my readers to form their own images in their minds. The Hypnovels animations we generate are a companion that intensifies the experience,” says Pereira.

Because great visuals work only if they are seen, Silverside is partnering with BookTrib, a leading online literary platform for readers and a marketing engine for authors and publishers. With 30 years in the business of book publishing and promoting authors’ works, Meryl Moss, creator of BookTrib as well as President and Founder of Meryl Moss Media Group, a literary media relations and marketing firm, sees Hypnovels as a gamechanger in the sharing and promoting of literary works. “Through the magic of AI, authors and publishers have an entirely new way of attracting and engaging readers to their content,” Moss says. “Readers will lose themselves in new literary works through this innovative melding of words and visuals. And classics will receive a whole new life that will delight existing fans and attract new ones to these fresh interpretations.” 

Examples and more information can be found at hypnovels.com.

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