At the prestigious Bangkok motor show, Mercedes-Benz usually has the same stand in the same spot every year. This year, however, its spot had changed to stand A19. In order to let potential visitors know, Mercedes and BBDO decided to communicate the news in places where they were certain to reach drivers – parking lots. Parking slots labelled A19 became temporary Mercedes stands where arrivals could admire the cars, scan QR codes for info and even get free tickets to the show. 

 

TitleA19 parking lots (65s)
Agency
Campaign A19 parking lots
Advertiser Daimler AG
Brand Mercedes-Benz

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