TitleThe Romance Scam
Campaign Unmask the Scam
Advertiser HomeEquity Bank
Brand HomeEquity Bank

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About Zulu Alpha Kilo

Trade publications have written that Zulu Alpha Kilo stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008 by our creative leader and founder Zak Mroueh, we’re proud that our shop has built a reputation as an industry outlier and one of the most respected independent agencies in the world.
Over the past fifteen years, we have consistently produced ground-breaking, category-defining work for our clients. How can we help do the same for your brand? Well, it all starts with how we define the business we’re in. We don’t believe we are in the digital, design or advertising business. We’re in the bravery business.
Creative bravery is what drives our decision making and it’s why our agency was founded on the belief that the world needs more creativity. Because there is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of a client’s budget. Our sole purpose as a company is to change that.
When you, as a client, truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this numerous times before with our own clients. As a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.
In 2016, Ad Age named us small agency of the year and 2017’s International Small Agency of the Year. We were also one of Forbes Best Small Companies in 2018, The Drum’s Agency of the Year 2021 and Campaign US 2021 Independent Agency of the Year. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD based on a body of effective, breakthrough work. With 150 staff in Toronto, New York and Vancouver, ZAK (or Zulu Alpha Kilo in the NATO phonetic alphabet) is a magnet for top global talent.
Since 2008 we have delivered impressive results for brands like Subaru, Corona, Harley-Davidson, Booking.com, Goldfish, Coca-Cola, Whirlpool and Tim Hortons to name a few.
Want to change your world as a marketer? Let’s take a brave leap together. 

Latest News

D2L reimagines school desk design to show the benefits of personalized education



Over decades, education has changed, but one aspect of the classroom has remained resolutely firm: the school desk.

Now, D2L, a global learning technology company transforming the way the world learns, has unveiled a one-of-a-kind example of how rethinking of the school desk demonstrates how a more personalized approach to learning can benefit learners from primary school to working age.

Working with Toronto design and creative agency Zulu Alpha Kilo, D2L has created a unique, adaptable school desk which, like D2L’s online learning platforms, such as D2L Brightspace, may be personalized according to a student’s needs. The desk – the only one of its kind – is a metaphor for D2L’s foundational belief that learning can change the world, and was designed to embody this philosophy, which D2L has followed for over 20 years, helping to deliver learning to millions around the globe.

Zulu Alpha Kilo conceived the desk and brought it to life in partnership with acclaimed industrial designer Miles Keller, based on input from teachers and students of all ages. While traditional desks aren’t built with every student in mind, the team went directly to its users and asked them to imagine the perfect desk.

“It’s a desk that’s different for every kid, because every kid is different,” says Keller. “I’m hoping that with a little refinement, we might eventually see desks like this in classrooms around the world.”

See a video showing the D2L Desk.

“D2L has always been guided by the simple idea that every learner is unique, and that their learning platform should be, too. With the right tools, we can help partner with educators to create meaningful learning moments for people throughout their learning journey,” says John Baker, CEO of D2L. “The desk is a metaphor – a tangible example of how people benefit from being able to adapt their learning environment to better fit their learning needs and help them generate those sparks of enlightenment that lead to growth, innovation and transformation.”

“The D2L Desk uses hinged panels made from Nordic wood – inspired by traditional school desks – that can be moved to create different shapes, accommodating students who might prefer to lay back and read, those who like to work alone or in pairs, or even students who might want something new each day,” says Brian Murray, Chief Creative Officer at Zulu Alpha Kilo.

The desk is being promoted by a video showing its creation. The video is running across YouTube, LinkedIn, Meta, Reddit, and Google’s DV360, with targeted PR by Walker Sands.

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