TitleReal Magic
Agency
Campaign Real Magic
Advertiser Coca-Cola Company
Brand Coca-Cola

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Managing Partner P...ho C...is Subscribers Only
Global Chief Creative Officer P...ho C...is Subscribers Only
Managing Director R....do Ho....er Subscribers Only
Chief Creative Officer R...el D...to Subscribers Only
Group Creative Director Al.....ro J..i Subscribers Only
Head of Production B...da Mo....on F..l Subscribers Only
Group Account Director R...el Gi....no Subscribers Only
Chief Operating Officer (COO) S...ia P...co Subscribers Only
Art Director S...i Wa......shi Subscribers Only
Copywriter T...as N...i Subscribers Only
Agency Producer N....ha Lo......tch Subscribers Only
Business Affairs Manager B....ra K....is Subscribers Only
Business Affairs Manager Ca....na P..�a Subscribers Only
Account Manager Ca....na V...a Subscribers Only
Account Supervisor A...ia Ta....ra Subscribers Only
Account Executive Pa....ia Me....dez Subscribers Only
Chief Strategy Officer P...a V...re Subscribers Only
Strategist V....sa A...al Subscribers Only
Director of Innovation T..i Fe....ra Subscribers Only
PR Director S...ra A...o Subscribers Only

About DAVID

We are DAVID.
Born from the legacy of David Ogilvy, pioneer of modern advertising. As a first name agency, we believe in firsts.
Yes: firsts.
Ideas that engage people in conversations for the first time.
Ideas like you’ve never seen before.
Ideas that lead towards a direction to be followed and that help shaping culture.
Ideas that build brands for companies that also want to be firsts. 

Latest News

Android and Ziwe invite everyone to find love, no matter what phone they have

 

 

This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS.

Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain.

The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.

"Messaging is at the heart of the dating experience. And like any good relationship, the communication between Android and iPhone users should be seamless, inclusive, and secure. It’s time to get over the green bubble bias and not let it be the reason for a missed love connection", says Adrienne Lofton, VP Global Consumer Marketing.

“This bad texting experience only happens in chats between iPhones and non-iPhones, such as Android, and has created a cultural bias. Dating is already hard, and for many, the green bubble stigma makes it even harder. Ultimately, our goal is to create awareness amongst iPhone users that they may be overlooking perfectly eligible Android singles and missing out on potential love,” says Rafa Donato, CCO at DAVID Miami.

Since premiering her YouTube web series in 2017, Ziwe has taken the internet by storm with her signature candor, wit, and salient commentary. As the host of the late-night variety sketch show Ziwe for two seasons, she gave provocative and hilarious interviews full of hard truths to celebrities and politicians like Fran Leibowitz, Drew Barrymore, and George Santos. In addition to having an impressive career in television and comedy, a successful podcast, and a highly-anticipated book, Ziwe’s been named to Forbes 30 Under 30, and received critical acclaim by The New York Times, TIME, and Variety, among others. 

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