Here’s the pitch for a Netflix movie from Thailand: a group of strangers must band together to retrieve their winning lottery tickets from the local Mafia boss who’s acquired them. The idea resonates particularly in Thailand, where 30 million people play the national lottery. And what better way of promoting the show than using the lottery tickets themselves? Except there was a catch: the design of the lottery tickets is regulated and can’t be tampered with. Fortunately, the tickets are stapled to a small printed cover, usually bearing a message of luck or encouragement. The CJ Worx agency simply transformed the cover into a mini poster to promote the movie – which was of course released on the day of the draw. The operation won big at AdFest, Clio and Clio Entertainment. 

 

TitleThe Lotto Movie Posters
Agency
Campaign THE LOTTO MOVIE POSTERS
Advertiser Netflix
Brand Netflix

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Date of First Broadcast/Publication Subscribers Only
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Business SectorSubscribers Only
StorySubscribers Only
Media Type Direct Marketing
Length
Chief Creation Officer Sa....th Sa......kom Subscribers Only
Executive Creative Director C....ka Ta.....ng Subscribers Only
Copywriter Vu.....ng Jong.........enyos Subscribers Only
Art Director Sa....th Sa......kom Subscribers Only
Art Director Ra....ra P....ep Subscribers Only
Project Manager N...ha Ma....rn Subscribers Only
Project Manager C....rx Subscribers Only
Account Executive Sa.....rn Bun.......kul Subscribers Only
Media Agency S...e B....ok Subscribers Only
Chief Creative Officer Sa....th Sa......kom Subscribers Only
Executive Creative Director C....ka Ta.....ng Subscribers Only
Copywriter Vu.....ng Jong.........enyos Subscribers Only
Art Director Sa....th Sa......kom Subscribers Only
Art Director Ra....ra P....ep Subscribers Only
Project Manager N...ha Ma....rn Subscribers Only
Account Executive Sa.....rn Bun.......kul Subscribers Only
Chief Creative Officer Saharath Sawadatikom
Executive Creative Director Chotika Tantipong
Copywriter Vuthipong Jongyingcharoenyos
Art Director Saharath Sawadatikom
Art Director Ravisara Prateep
Project Manager Nutcha Mauthorn
Account Executive Sasithorn Bunditjirakul

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