In the past eight years, domestic violence has increased by more than 700% in South Korea – but only 2% of cases are reported to the police. Part of the difficulty is being able to sound the alarm in the first place. But now a new distress code has been created, inspired by Morse. Callers to the emergency services just have to tap the same number twice. The operator then triggers various tools (activating the victim’s camera, detecting their location, and opening a chat disguised as a Google search page) to ensure the person gets help. An integrated campaign spread the word, especially in places where it would more easily reach women, such as beauty salons and hairdressers.

 

TitleKnock Knock (Film)
Agency
Campaign Knock Knock
Advertiser Korean National Police Agency
Brand Korean National Police Agency

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PostedMarch 2023
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Creative Director Se.....il H...g Subscribers Only
Copywriter Se....ee K..g Subscribers Only
Creative Strategy J...yo ..m Subscribers Only
Art Director T...ul .o Subscribers Only
Art Director Su....ck ..m Subscribers Only
Global Copywriter H...un J..n Subscribers Only
Designer W...o ..o Subscribers Only
Designer J....un ..m Subscribers Only
Designer S....in ..e Subscribers Only
Design Company B...ce Cr....ve Subscribers Only
Production Company Ju.....ng Pr.....ion Subscribers Only
Executive Producer Ky.....yun ..m Subscribers Only
Production Designer Se.....un .o Subscribers Only
Producer Mi.....ng C..i Subscribers Only
Music Composer J...n .u Subscribers Only
Sound / Music .n ..e T...k Subscribers Only
Sound Designer D...d K..n Subscribers Only
Production Company W....ng h...t Subscribers Only
Director Hy.....ok S..g Subscribers Only
Editor J....ae ..n Subscribers Only
Flame Artist J...ee ..e Subscribers Only
Colorist W...oo C..i Subscribers Only
Post Production So.....ang Subscribers Only
Post Production A..a Subscribers Only
Cinematography J....ng Y..n Subscribers Only
Photographer Ch.....un P..k Subscribers Only

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