ONETOUCH - "Sexually Religious (Board)"

Yell Bangkok

Yell Bangkok Bangkok, Thailand

Awards

263

Brand: ONETOUCH
Country: Thailand

Advertiser: THAI NIPPON RUBBER INDUSTRY

Title	Sexually Religious (Board)
Agency	Yell Bangkok
Campaign	Sexually Religious
Advertiser	THAI NIPPON RUBBER INDUSTRY
Brand	ONETOUCH
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Packaging, Branding & Design
Chief Creative Officer	Dissara Udomdej
Creative Director	Chalermpol Bowonruttanapran
Creative Group Head	Kodchakorn Kitasilp
Senior Copywriter	Chanol Tareetanatip
Art Director	Phunumrin Chanthima
Account Director	Chutikarn Ounhachoke
Design Director	Wasuthan Supeera
Design Manager	Kuntida Muenyut
Senior Graphic Designer	Atcharaporn Duangdee

About Yell Bangkok

Our humble story began with a bowl of instant noodles we call MaMa in Thailand. It was the meal that our 4 hungry founders shared over a small rented office space in 2009. From that, Yell was born – a name inspired from Yellow MaMa.
Fast forward to 9 years later, Yell is one of the hottest Creative Digital Agency in Thailand, as ranked by Campaign Brief Asia. Along the way, 4 became 80. But neither our size nor years in the business has blunted our hunger. Today, it is the same hunger that has driven us to compete with world-class network agencies and acquire many top brands in Thailand. And you can bet we’re hungry for more.

Latest News

This collaboration between iQIYI International, a global tech-based entertainment company, and Yell Advertising, a renowned Thai network agency firm with offices in six major cities across Asia, aims to create and produce creative content for over 500 million viewers in 12 languages, available in 191 regions worldwide, including China.

The agreement was signed on April 18th at the iQIYI Youth Center in Beijing, People's Republic of China. Mr. Frankie Fu, Vice President of the International Business Department - Brand Partnerships at iQIYI International, together with Mr. Dissara Udomdej, CEO of Yell Advertising, are elevating their collaboration to enhance creativity in tech-based entertainment. The strengths of both partners in technology and platform data are complemented by the unique creativity of the globally renowned Thai advertising company.

Over the past two years, Yell has officially entered the Chinese market and had the opportunity to collaborate with iQIYI on a creative music marketing campaign, which won multiple awards at major Chinese events such as the Shanghai International Advertising Festival, ROI Awards, and ECI Awards. This initiative marks a significant beginning for further collaborations.

It is extremely gratifying that Thai advertising has become another “soft power” that the Thai government has recently focused on, gaining recognition in a country with one of the world's largest economies, China.

“We see the integration of technology and creativity as crucial in creating new content that future audiences will desire, and as a way to open communication doors for other countries looking to market in China through this popular Chinese entertainment platform.

We also enable Chinese brands to communicate in a locally understandable way through ideas developed with Yell’s network in ASEAN. We believe that successful communication requires high- quality branded content.

We hope that everyone who benefits from this partnership will have access to a variety of quality media and content, further enhancing our understanding of audience preferences,” said Dissara Udomdej, CEO of Yell Advertising.