TitleEat First
BriefThe task:When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps.To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.The idea:No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations.Realization:Underground rapper
Agency
Campaign Erstmal Essen (Eat First)
Advertiser Uber Eats
Brand Uber Eats

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Music Video
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Credits Client (Uber Eats)
Western Europe) Juliet Touyarot (Marketing Director
Marketing) Jerome Austria (Senior Director, International Creative
Visual Director Daniel Klessig
Music Consulting & Supervision Julian Krohn (Director Music & Audio), Yannick Sahlmen
Photographer Marcus Nilsson
Credits Producer & Publisher
Publisher Universal Music Publishing
Music Producer Palazzo
Songwriter Amadea Ackermann (Dilla), Sam Park 
Music Composition Pascal Punz (Palazzo), Amadea Ackermann (Dilla), Sam Park
Music Coordination Jannis Block, Moritz Bommert, Niko Floss 
Management IRRSINN Management GmbH
Production Company Tony Petersen Film GmbH
Director Chris Balmond  

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