TitleMcDonald's Jingle Board
BriefClassical concert halls. Where everyone is obsessed with the notes of Mozart and Beethoven…and not the location of the nearest McDonald’s.Knowing that, we created: the Jingle Board. At first, an OOH with no branding and then: an ear worm worthy of a symphony.
Agency
Campaign McDonald’s Jingle Board
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
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Media Type Case Study
Length
Chief Creative Officer Ma....as Sp.....ns Subscribers Only
Managing Director Creation J..s P...er W....es Subscribers Only
Managing Director Creation Ch.....an K...l Subscribers Only
Creative Direction Be....in W...t Subscribers Only
Art Direction Ch.....an We.....ußer Subscribers Only
Art Direction R...to V...m Subscribers Only
Art Direction T...sa M...ler Subscribers Only
Copywriting Be....in W...t Subscribers Only
Account Management S....en Be....ds Subscribers Only
Account Management Ka.....na O...n Subscribers Only
Account Management J....na J..hn Subscribers Only
Agency-Producer T..o S...lz Subscribers Only
Photography T....en R...n Subscribers Only
Direction D...el K....ig Subscribers Only
Camera D...el K....ig Subscribers Only
Editing D...el K....ig Subscribers Only
Editing F...x Wa.....ski Subscribers Only
Media Agency ..D G....ny Subscribers Only
Marketing Manager (McDonald's) St.....ie Vi....ia J...er Subscribers Only
Credits Client (McDonald's)
Senior Director Marketing Jörn Winkler
Marketing Manager Stephanie Vittoria Jaeger
Credits Agency (Scholz & Friends)
Chief Creative Officer Matthias Spaetgens
Executive Creative Director Jens Petter Waernes, Christian Kroll
Creative Direction Benjamin Waldt
Art Direction Christian Wellhäußer, Renato Valim, Teresa Kilchytska
Text Benjamin Waldt
Account Management Steffen Behrends (MD), Katharina Otzen, Justina Jähn
Producer Tino Schulz
Photography Torsten Roman
Director, DoP, Cutter Daniel Klessig

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