Campaign Nike SNKRS DAY 2022
Advertiser Nike
Brand Nike

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Date of First Broadcast/Publication Subscribers Only
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Media Type Events

About Amplify

Amplify is a global creative agency, specialising in culture and experiences. Named both ‘Brand Experience Agency of the Decade’ and 'Global Experience Agency of the Year', Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. 

Latest News

Diary of a Young Creative: Slytherin to the core


My name is Chelsea Mtada. I am a creative strategist at Amplify in London and have been working in advertising and media for six years.

I usually slap Gen Z on to my title, given the year in which I was born, but the truth is, I not so secretly admire the creative expression and experimentation of the 1970s and 1980s.

I’m forever nostalgic for a time I never lived and have a hyper-fixation on future trends and forecasting in a rapidly changing phygital world. My love for understanding the past to find opportunities in the future of creativity was present when I recently had the opportunity to lead the strategy for Chanel’s Color Anima. My strategy focused on self-expression and used diverse storytelling through the Cometes Collective, a trio of makeup artists, to reinvent Chanel's heritage reputation and strike a chord with a younger audiences.

My long-term obsession with the world of beauty led me to launch my very own media platform, Nightstand Service, which focuses on the beauty, wellness and cultural lives of black and queer people. Maybe this isn’t so obvious but the full-time creative and budding entrepreneur go hand-in-hand these days. This is a week in a life.

To read the full article, visit Campaign

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