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Advertiser NatWest
Brand Mettle

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Media Type Interactive Television
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Executive Creative Director D..e B....ng Subscribers Only
Creative Director ..b Gr.....hs Subscribers Only
Creative Director J...s H...on Subscribers Only
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Strategy Partner Y...na G....an Subscribers Only
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1st AD ..m Wy....ne Subscribers Only
Director of Photography (DOP) Ma....cio P....ha Subscribers Only
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About Fold7

A creative company living at the intersection of big ideas, innovation and human experiences. Creative & cunning like a fox, we’re here to help ambitious brands seize unique, game-changing opportunities. 

Latest News

Fold7 hand-picked as Magners' creative agency

Magners becomes the latest brand to appoint Fold7 as their creative agency following talks with a number of shops.


Having revived the cider category in the 2000s; pioneering the over ice serve and increasing cider sales in the UK by making the drink fashionable, the Irish cider brand has called upon Fold7 to execute and develop a new creative strategy that will help it stand out in what’s become an increasingly competitive market.


The opportunity will take Magners to the next phase of its development. “Magners is steeped in history and is the original game-changing brand within this category. Our ambition is to create a real step-change for the brand,” explains our CEO, Marc Nohr.


“We need an agency that can demonstrate first class strategic thinking and game changing creative ideas to breathe new live into Magners,” comments Andy Cross, brand director at Magners. We have been really impressed with how Fold7 have embraced the challenge as they prove to be the ideal partner to help us achieve our future ambitions for Magners.”


The work will extend across above-the-line, print and outdoor campaigns, as well as sponsorship opportunities kicking off in late July. . 

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