TitleThe D2L Desk
BriefThe D2L Brightspace online learning platform personalizes education for every student. To cement D2L as a leader in personalized learning, we decided to personalize the original learning platform: the school desk.As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world.
Agency
Campaign The D2L Desk
Advertiser D2L
Brand D2L

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About Zulu Alpha Kilo

Trade publications have written that Zulu Alpha Kilo (Z.A.K. for short) stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008, we’re proud that our shop has built a reputation over the years as an industry outlier and one of the most respected independent agencies in the world.
In 2016, Ad Age named us Small Agency of the Year and in 2017, 2021 and 2022, International Small Agency of the Year. We were featured as one of Forbes Top 100 Innovators of 2018, The Drum’s Agency of the Year 2021, and Campaign US 2021 Independent Agency of the Year. For three years running, Fast Company has recognized our work in their World Changing Ideas issue. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD, based on a body of effective, breakthrough work.
We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that.
When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients.
And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.
With 180 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together. 

Latest News

Get fully baked this 4/20 with Pizza Pizza Pre-Rolls

 

Pizza Pizza is once again embracing the spirit of cannabis culture's most renowned day, 4/20, with the introduction of an exciting lineup of new products. This includes Pizza Pizza Pre-Rolls, expertly hand rolled and baked snack-sized strombolis shaped like joints. The Pre-Rolls are available for a limited time and in three elevated flavours, including Pineapple Express, and are the perfect snack to commemorate one of cannabis culture’s most celebratory days. Canadians can pre-order their pre-rolls in advance of 4/20 to guarantee availability for 4:20pm on the day. Eating responsibly is strongly encouraged.

Pizza Pizza has also introduced the Hot Box, providing Canadians with an incognito storage solution for all their Pizza Pizza paraphernalia, including limited-time-only Pre-Rolls, and more. This exclusive hot box will be available for a limited time to influencers and a select number of fortunate Canadians on 4/20.

“Pizza Pizza has long been a beloved choice for those seeking delicious munchies on 4/20,” says Adrian Fuoco, Vice President, Marketing, “and, with the green flavourful herbs in our new Pre-Rolls, like oregano, you’ll want to get these before they’re up in smoke.”

Pizza Pizza has a longstanding tradition of acknowledging 4/20 with enticing deals on this special occasion. With the introduction of these two new products, Pizza Pizza reaffirms its brand belief that Everyone Deserves Pizza, particularly on 4/20, ensuring that everyone feels celebrated. "Cannabis, like Pizza Pizza, is enjoyed by a diverse range of Canadians," said Brian Murray, Chief Creative Officer Zulu Alpha Kilo. "This campaign seizes a culturally relevant moment, keeps Pizza Pizza top of mind this 4/20, and enables people to combine their passions."

Pizza Pizza Pre-Rolls and the Hot Box were created in partnership with Zulu Alpha Kilo and are being launched in a national campaign across Canada. Paid media is planned by Media Experts, including OLV, social ads, display, SEM and OOH, while PR is managed by spPR. 

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