TitleBuilt Different
Campaign Built Different
Advertiser eBay
Brand eBay

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television & Cinema

About DEPT®

We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 3,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.
We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide.
Our culture is ‘big enough to cope and small enough to care. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us! 

Latest News

eBay celebrates those who assemble big dreams from the right parts

eBay UK has launched its new campaign, ‘Built Different’, celebrating a range of different eBayers from amateur DIYers to passionate tinkerers who all use eBay to repair, build and up-cycle the vehicles they love. Created with lead partner agency DEPT®, the campaign aims to inspire motor enthusiasts to do more for themselves by showing the results of the moment it all just…clicks. Whether your passion is fixing cars, building classic motorcycles, or if you’re just looking for that hard-to-find socket set, eBay is the destination where enthusiasm is fuelled and rewarded.

Created with six unique stories, each delivering a consistent and broad-reaching through-the-line message to
motoring enthusiasts and DIYers alike, 'Built Different' follows a group of people who can see potential in a
hunk of metal, turn waste into wonder, and breathe new life into the unloved and wonky.

The campaign promoting its Parts and Accessories vertical was created by DEPT® and produced by PRETTYBIRD and is now live across the UK, including Cinema, TV, Video on Demand, a full digital and
social campaign, and on-site. Alongside this in partnership with EssenceMediacom, eBay are sponsoring
some of the key motorsports events in the UK, including British Super Bikes, the British Motor Show, German
Car Fest, Pistonheads, JapFest, Ford Fair, and Goodwood Festival of Speed. Combined with the sponsorship
of UKTV’s Dave motoring content and the Eurosport coverage of British Superbikes, eBay are ensuring the
‘Built Different’ message reaches motor enthusiasts across the UK.

Maria Betes, head of brand strategy, eBay UK: “There’s nothing quite like fixing things yourself, so we’re
excited to shine a light on those that transform broken into new, with a little help from eBay. Especially the
motoring fans, they really are unstoppable in their quest to find just the part that gets them going.”
Bel Moretti, Creative Director, DEPT®: “Our eBay campaign was inspired by actual platform stories - big
and small. It’s no secret that we have become a little complacent when it comes to looking after what we
have. So it felt like the perfect time to celebrate the ones that do and hopefully inspire the ones that could.”
Robert Wilkins, Director, PRETTYBIRD: “I love the tagline for this campaign ‘Built Different’ it’s a state of
mind we can all appreciate, and gave a great opportunity to introduce a wonderful, warm, and rich cast of
characters. We had lots of fun with our camera angles and hopefully can inspire the tinkerer in all of us.” 

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