TitleThe AI Abyss
Campaign The AI Abyss
Advertiser The Mannerheim League for Child Welfare (MLL)
Brand The Mannerheim League for Child Welfare (MLL)

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Media Type Digital
Creative Director J..i Fu......org Subscribers Only
Strategy Director M...us Ni....en Subscribers Only
Designer H...a Ka....on Subscribers Only
Film T...\ S...en Subscribers Only
Director I..o Ho....en Subscribers Only
Executive Producer N..o H...ra Subscribers Only
MOTION DESIGN .i K....hi Subscribers Only
MOTION DESIGN A...i Ma.....�ki Subscribers Only
Special Effects / VFX .i K....hi Subscribers Only
Special Effects / VFX A...i Ma.....�ki Subscribers Only
Corporate Communications E..a Pe.....son Subscribers Only
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Copywriter T...as P...�lä Subscribers Only
Production Manager T...i M...elä Subscribers Only
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About Tbwa\Helsinki

TBWA\Helsinki is the only truly international and most award-winning agency in Finland.
Our mission is to locate and involve brands into modern culture. We work closely with our clients to create growth platforms for brands through data-driven insights, disruptive brand behaviour and creative use of tech & media. TBWA\Helsinki employs 160 marcom professionals and is part of the leading global TBWA advertising agency network.
For three consecutive years our clients have voted TBWA\Helsinki as the agency of the year in Finland and Eurobest Awards have named us as the Country Agency of the Year. In 2021 TBWA agency network was recognized as the global agency of the year and the company has been a part of Fast Company’s list of World’s Most Innovative Companies for the past three years. 

Latest News

Alex Pineda appointed as CCO at TBWA\Helsinki – “Proud to join the Home of the Originals”


Multiple Cannes winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting from September 2023 Pineda is committed in pushing the Finnish industry to world class.

Pineda will steer the agency’s creative work together with eCD Laura Paikkari and actively challenge the status quo and push for even more iconic client work. Pineda will act as part of the management team and report directly to TBWA Nordic President Sami Tikkanen.

”With iconic campaigns for brands such as Nissan, KFC and Louvre the work of Alex and his team has made a strong mark not only in the United Arab Emirates but also in the entire MENA region.This is the most interesting creative industry recruitment in 2023 that brings international perspective, cultural insights and creates pull to the Finnish market”, says Nordic President, CEO TBWA\Helsinki, Sami Tikkanen.

”TBWA\Helsinki is the Home of the Originals. Finland has always punched above their weight in creativity, innovations and lifting phenomena in earned media field. I am honored to work with this crowd of remarkable individuals and extremely brave and ambitious clients”, says Alex Pineda, CCO of TBWA\Helsinki.

With more than 240 creativity awards, Pineda has been recognized by all the major creative competitions from Cannes Lions to Cresta. Selected as 'Associate Creative Director of the Year', for the Middle East and North Africa by the 'Black & White Report' in 2019. He was also the number 1 English copywriter in the United Arab Emirates by ‘Lürzer's Archive’ Magazine for six consecutive years. 

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