TitlePromos de Barrio
Agency
Campaign Promos de Barrio
Advertiser Bavaria
Brand Bavaria

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedOctober 2023
Business SectorSubscribers Only
Media Type Case Study
Global Chief Creative Officer P...ho C...is Subscribers Only
Chief Creative Officer C...os C....ho Subscribers Only
Creative Team J..n Ri......ira Subscribers Only
Art Director D...d B....an Subscribers Only
Production Company T...a L....ac Subscribers Only
Head of Marketing M....na C�....nas Subscribers Only
Brand Manager E..c B....rd Subscribers Only
Copywriter Se.....en S...ez Subscribers Only

About DAVID

We are DAVID.
Born from the legacy of David Ogilvy, pioneer of modern advertising. As a first name agency, we believe in firsts.
Yes: firsts.
Ideas that engage people in conversations for the first time.
Ideas like you’ve never seen before.
Ideas that lead towards a direction to be followed and that help shaping culture.
Ideas that build brands for companies that also want to be firsts. 

Latest News

Sunset O'clock" turns every hour on its bottle into an chance to win trips to paradise and enjoy the sunsets with Corona

 

Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets

How does it work?

It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards.

"Corona consistently pursues innovative ways to pleasantly surprise consumers and encourage a deeper connection with nature. Through 'Sunset O'clock,' we effortlessly accomplished this by using a simple asset present in every bottle around the world. The beauty lies in its cost-free essence, a natural element of our bottle.” said Miguel Merino, Global Communication Director at Corona.

“We’re committed to creating special moments for our consumers. Sunset O’Clock is a clear expression of this commitment, providing a platform to encourage individuals to unwind and enjoy Corona during the sunset, all while reaping the benefits” added Junita Leon, Global Brands Marketing Director at Abi InBev Colombia.

Sunset O’Clock will begin in Corona in December. Rewards: Get a chance to win some trips to Corona locations. 

Latest Ads