TitleTHE GREATEST GUIDE TO JOCHOS & BURGERS
BriefTHE GREATEST GUIDEThe world’s first fully-generative search and signage system designed to put 8,402 of Mexico’s most creative hamburger and hotdog stands on foodies’ map. Supported by an AI-powered creative workflow, a Google Maps API-integrated consumer website, nationwide earned media, extraordinary street food recipes, and the world’s largest bakery, The Greatest Guide to Jochos & Burgers gives local businesses an edge against encroaching fast food chains.AUTOMATED ART DIRECTIONWe created the world’s first workflow designed to turn data into prompts and prompts into food paintings. To deliver data-driven point-of-sale posters for 8,402 businesses, we combined Mexico’s rich tradition of sign painting with the scale and efficiency of artificial intelligence, cooking up an iterative workflow between human art directors and our AI models.BUSINESS IMPACT• +12,200,000 impressions across Mexico• +77,000 online map visits to date• +23% increase in sales among Bimbo’s “Special Channels”• Set a new +180% week-over-week nationwide sales record
Agency
Campaign Greatest Guide
Advertiser Bimbo Bakeries
Brand Bimbo

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Creative VP El.....th J...rez Ma.....rez Subscribers Only
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