Titlecan do decoded (110s)
BriefCAN DO DECODED - The first brand book printed with the DNA of real game changers. Background: can do is the attitude that turns the German telco provider O₂ into the industry's game changer. So can do is much more than a claim – it's the brand's DNA. To proof that, we developed a unique brand book.IdeaWe asked five game changers for their DNA to then mix it with printer ink. CAN DO DECODED is the first brand book printed with the DNA of real game changers.ExecutionOn 388 pages, bestselling author Benjamin von Stuckrad-Barre decodes the can do mentality of game changers like Jimmy Wales and Grandmaster Flash, who shares the brand's attitude and values. Each chapter has its own design language: From paper selection, to handcrafted typography, up to unique print finishes. An inspiration for all employees, from the store to the executive floor.
Agency
Campaign Can Do Decoded
Advertiser O2
Brand O2

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Book
Rights & Testimonial Clearances S...k Ma.....ng Ent.......ent Subscribers Only
Design Agency S...io O...ng Subscribers Only
Printing House Dr.....ei Si....nn Subscribers Only
Production Company D...e .y H...es Subscribers Only
Production Company Buc......rei Wa....ke Subscribers Only
Literature and film agency m...el h....es Li.....ur- ..d Fi......tur Subscribers Only
Director Brand & Marketing Communications M....el Fal.......ner, Te.....nica G....ny Subscribers Only
Senior Brand Manager R...el Bi....k, Te.....nica G....ny Subscribers Only
Head of Brand Strategy & Brand Management ..n B....t, Te.....nica G....ny Subscribers Only
Senior Strategist K....in Sc.....er, Te.....nica G....ny Subscribers Only
Global Chief Creative Officer A..x S....l, SE......LAN G...P Subscribers Only
German Chief Creative Officer T..l Di....l, SE......LAN G...P Subscribers Only
Managing Director M...s L..., SE......LAN G....NY Subscribers Only
Managing Partner L..s Ho....g, SE......LAN G....NY Subscribers Only
Managing Creative Partner L..f Jo.....en, SE......LAN G....NY Subscribers Only
Managing Creative Partner P....ck Mat......en, SE......LAN G....NY Subscribers Only
Creative Director Art P...l Bo......ko, SE......LAN G....NY Subscribers Only
Creative Director Copy D...el St....r, SE......LAN G....NY Subscribers Only
Creative Director Copy ..x Se....r, SE......LAN G....NY Subscribers Only
Head of Design Tu......nel C..., SE......LAN G....NY Subscribers Only
Senior Art Director J...s Bo.....us, SE......LAN G....NY Subscribers Only
Client Service Director S....na Sc.....z, SE......LAN G....NY Subscribers Only
Account Management Je....er Gr�......der, SE......LAN G....NY Subscribers Only
Account Management N..o Lo....n, SE......LAN G....NY Subscribers Only
Account Management An.....na M....h, SE......LAN G....NY Subscribers Only
Account Management J....na P..., SE......LAN G....NY Subscribers Only
Managing Director & Creative Direction K...in O....g, S...io O...ng Subscribers Only
Project Manager M...el K...s, S...io O...ng Subscribers Only
Project Manager Ka.....na V....r, S...io O...ng Subscribers Only
Art Director S...la Ko.....d, S...io O...ng Subscribers Only
Junior Art Director ..m Ba......ke, S...io O...ng Subscribers Only
Art Buying K...in G..�n Subscribers Only
Managing Director M..k Si.....n, Dr.....ei Si....nn Subscribers Only
Print and media consulting J...a St....h, Dr.....ei Si....nn Subscribers Only
Owner T...as Ru....f, D...e .y H...es Subscribers Only
Producer F...an K....n, D...e .y H...es Subscribers Only
Managing Director H...er Wa.....e, Buc......rei Wa....ke Subscribers Only
Managing Partner K....in He.....nn, S...k Ma.....ng Ent.......ent Subscribers Only
Managing Partner Ma....as B...s, S...k Ma.....ng Ent.......ent Subscribers Only
Managing Partner Pa....ia Ca.....li, S...k Ma.....ng Ent.......ent Subscribers Only
Author Be....in ..n Stu.......arre Subscribers Only
Co-Author Ka.....na Be....nn Subscribers Only
Managing Director B....na Har........tges Li.....ur- ..d Fi......tur Subscribers Only
Illustrator S...ia .e V....ra Subscribers Only
Photographer C...s Nol.......ann Subscribers Only
Senior Integrated Producer / Art Buying Je....er S....z, SE......LAN G....NY Subscribers Only
Testimonial E...sa A...i Subscribers Only
Testimonial J...y W...s Subscribers Only
Testimonial D..k F....ry Subscribers Only
Testimonial Gr......ter F...h Subscribers Only
Testimonial M...an G....ll Subscribers Only
Management Enissa Amani E...n D...n Subscribers Only
Management Jimmy Wales K...y M...es Subscribers Only
Management Dick Fosbury ..y S....te Subscribers Only
Management Grandmaster Flash M....el &qu........uot; D...am ... Subscribers Only
Management Grandmaster Flash J..k Ra....ls Subscribers Only
Management Marian Goodell M...n M...er Subscribers Only
Management Marian Goodell C...y R...es Subscribers Only
Creative Director Video D...is F...z, SE......LAN G....NY Subscribers Only
Junior Motion Designer Ma.....ta Ni......va, SE......LAN G....NY Subscribers Only
Senior Motion Designer G....ly K...a, SE......LAN G....NY Subscribers Only
Junior Motion Designer M...al Ku.....z, SE......LAN G....NY Subscribers Only

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