TitleThe B A.I. S
BriefWe gave an A.I. text-to-image generator some simple prompts, such as /imagine a manager, a thug, two lovers. The results? It would inevitably perpetuate stereotypes. All the managers it imagined were male, all the thugs were people of colour, all the lovers were heterosexual. Many many other examples confirmed these biases.We let these powerful and appalling images speak for themselves. Unaltered, they become the visuals of our campaign, a clear and impactful way to visualize the issue at hand, and to generate conversation about it.Each visual came with a provoking headline, questioning if the problem resides in artificial intelligence, or human ignorance.
Agency
Campaign A.I. Bias
Advertiser Wired Italia
Brand Wired Italia

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