TitleDr. Rick
Agency
Campaign Dr. Rick
Advertiser Progressive Insurance
Brand Progressive Insurance

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
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About Arnold Worldwide NY

Arnold doesn’t care much about trophies because we’re not eight. Arnold account people love creativity as much as Arnold creative people. Arnold has a full in-house production studio my awesome imageOur model is “instant content,” where clients can request creative to be brought to life in-house and released in a matter of a few days. Our content focus is product-based and driven by creative and art inspirations, including internal work for Arnold and our partners. but no precious auteurs. Arnold once dumped 1,200 body bags my awesome imageJanuary 30, 2000 at 4:30 p.m.1,200 body bags were dropped off in front of a major cigarette company as a reminder of how many people tobacco kills every day. outside a major cigarette company’s headquarters. Arnold is a place where everybody does the work. Arnold deals with office fish-microwavers in a swift and orderly fashion. Arnold is the best writing agency my awesome image in the country. Arnold is headquartered in an old department store. Arnold has international fame but Boston humility. Arnold was busy making something cool while you were reading this. Arnold holds the record for the world’s largest beach ball. my awesome image Arnold has stopped over 1 million people from smoking. Arnold helped turn the country’s 5th largest insurer into the country’s 2nd largest insurer. my awesome imageOver the last 14 years, we’ve helped Progressive become a household name by catapulting them into culture and driving transformational results for their business. And yes, we invented, Flo. Arnold isn’t especially impressed with itself. Arnold would rather talk about you than talk about us. Arnold is like a cult if cults were super chill, and you could leave whenever you wanted. Arnold has its priorities straight. Arnold is our founder’s first name. Arnold clients only feel like clients when they want to. Arnold is committed to diversity and inclusion my awesome imageAlongside the Havas network, our Commit to Change plan outlines seven initiatives specific to our BIPOC employees and how our business operates, as well as both long-term and short-term plans aimed at improving our representation. for everybody but assholes. Arnold is run by working moms and working dads. Arnold punches above its weight class. Arnold sees potential in every assignment. Arnold is tough on work but nice to people. Arnold is an idea fire hose. Arnold allows dogs in the office even though technically it’s against our lease. Arnold has a squad my awesome imageOur various indentity and interest-based ERGs (we call them Squads) help ensure we’re prioritizing our people to make Arnold a place that all people feel comfortable being themselves. for every kind of Arnoldite. Arnold doesn’t typically refer to people who work at Arnold as “Arnoldites” this was a one-time thing. Arnold was the 89th most popular baby name in America in 1916. Arnold created the original Dollar Menu my awesome imageWhile the desire for a “deal” is universal, we needed to create an offer that would be seen as real value to all. So we created the Dollar Menu. That’s right. That $5 billion global business idea was born here at Arnold. The idea gave consumers the power to choose and the promise of a great deal every day. for McDonalds. Arnold doesn’t answer to Arnie. Arnold put CBD into a burger my awesome imageTo celebrate 4/20, Arnold helped Carl’s Jr. create the “Rocky Mountain High” burger — two charbroiled beef patties, pickled jalapeños, Pepper Jack cheese, CrissCut fries, and Cannabidiol-infused Santa Fe sauce. and sold it on 4/20. Arnold is not a phase it’s a lifestyle. Arnold only has a Boston accent when it’s been drinking. Arnold did not enlist A.I. to write this blurb. Arnold helped an 8-year-old athlete announce his retirement my awesome imageTo combat the epidemic of kids quitting sports, we created #Don’tRetireKid, addressing the issue head-on by featuring a young athlete announcing his “retirement.” We partnered with brands like ESPN and garnered support from athletes like Kobe Bryant and Wayne Gretzky. from sports live on ESPN. Arnold has a beer fridge and a foosball table but not like in that cliched ad agency kind of way. Arnold might be the reason you listen to Nick Drake. my awesome imageWe’re behind some of the most iconic work for VW, most notably their “Drivers Wanted” campaign that put them on the map. Arnold was on a first-name basis with Jack Daniel’s my awesome imageSure, we’re based in Boston but our work has touched all corners of the globe. We helped catapult a small-time whiskey brand into the world’s most valuable spirits trademark, rolling out campaigns across 170+ markets internationally. before Jack Daniel’s became Jack Daniel’s. Arnold co-wrote your favorite episode of Modern Family. my awesome imageTo communicate the relevance of REALTORS®, we leveraged media and content in a creative way, distributing assets across the whole content universe, from Twitter to ABC’s Modern Family, the show’s first-ever brand integration. Arnold doesn’t currently employ anyone named Arnold. Arnold thinks biggest. Arnold wrote a self-help book. my awesome imageDr. Rick wrote the book on Parentamorphosis. No, seriously. He wrote a book, like a real book. Arnold is a safe place for brave ideas. 

Latest News

Arnold Appoints Molly Adler as SVP, Group Creative Director

Former BBH & BBDO NY Exec Will Help Lead Creative for PNC Bank

Creative agency Arnold Worldwide announced today the appointment of Molly Adler as SVP, Group Creative Director, effective immediately.  

Adler will be tasked with bringing fresh and groundbreaking conceptual thinking to the PNC Bank account as well as providing creative leadership at the agency. Based in New York City, Adler will report to James Bray, Executive Creative Director. 

“Molly is just the type of creative leader we want at Arnold,” said Arnold CCO, Sean McBride. “She’s made great work wherever she’s been. She’s a leader and a mentor, but with a love of craft that drives her to keep making. Most importantly, she’s our type of person: low ego, generous with ideas, and fun as hell to be around. We couldn’t be happier to have her on board.”

Adler has over two decades of experience working with iconic brands such as Google, Apple, Mars, FedEx, The New York Times, and AT&T at companies like Google Creative Lab, BBDO NY, BBH NY, Fallon London, Fallon NY, and Bozell. Most recently she spent six years as a freelance creative director, art director, and UX designer. Before that Adler was senior creative director/art director at BBDO NY, where she ran the Lowe’s Home Improvement account for four years. During that time the retailer became one of BBDO NY’s most awarded accounts.

“Arnold has such a stellar creative reputation and I’m so excited to be joining the team,” said Adler. Most importantly, there’s an authentic feeling of trust and collaboration at Arnold. I’ve been lucky to work at incredible agencies, and they all shared this spirit of trust and collaboration. Every success I’ve had in the past has stemmed from a feeling of real connection to my team.”

An art director by trade, Molly has been named to Adweek's Top 10 Creatives You Don’t Know and Business Insider’s 30 Most Creative Women in Advertising. Her work has been recognized by Cannes, D&AD, One Show, The Art Director’s Club, AICP, and many others. 

Adler continued: “When the team showed me the recent PNC Bank work, ‘Brilliantly Boring,’ I got excited for so many reasons. The creative idea is so simple. The casting (Chris Diamantopoulos, who plays billionaire-jerk Russ Hanneman on HBO’s Silicon Valley) is edgy. The design and typography is slick and Instagram-ready. The concept ‘Banking Should Be Boring’ is such an unexpected yet true benefit of a bank. I can’t wait to dive in and build on this fun and smart creative platform.”

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