TitleMoxy outdoor experience
Campaign The Ultimate Playground
Advertiser Visit California
Brand Visit California

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PostedMay 2024
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Chief Creative Officer D...d So.....an Subscribers Only
Executive Creative Director K...y K...ts Subscribers Only
Creative Director M...o B...es Subscribers Only
ACD K...n L...ns Subscribers Only
VP Production ..z R..s Subscribers Only
Executive Producer K..e V....so Subscribers Only
Account Director R...el S....ey Subscribers Only
Account Supervisor Mi....le Mc....sh Subscribers Only
Head of Production C...s G..y Subscribers Only
Animation D....al En.....ent L..d Subscribers Only
Copywriter M....sa T...as Subscribers Only
Creative Director J..n B....am Subscribers Only
CG Lead D...d W...z Subscribers Only

About The Shipyard

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.
The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

Latest News

The Ultimate Playground comes to life in Downtown Los Angeles

Visit California brings a playful perspective to largest “3D” billboard on the west coast to welcome U.S. Travel’s IPW Los Angeles 2024 attendees to The Ultimate Playground.  

Inspired by the newly released “Let’s Play” TV spot, featuring a statewide game of Beach Ball keep-it-up, Visit California uses anamorphic techniques on the impressive 15,000-square-foot live LED screen to create a forced perspective that gives viewers on the ground a true 3D effect so real that you want to reach out and join in on the fun yourself.  

By digitally recreating the façade of the Moxy and AC Hotel Downtown Los Angeles, the game of keep-it-up is brought in and out of the real world as the hero Beach Ball is hit across hotel balconies to iconic “Let’s Play” scenes featuring the redwood forest and Joshua Tree desert. The creative launched April 29, 2024, and showcased how California can make a 2D screen pop into the 3D world.  

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