TitleNew Man
Campaign How a red phone grew a super product into a superbrand - Direct Line
Advertiser The Royal Bank of Scotland
Brand Direct Line

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PostedDecember 2003
Product Subscribers Only
Business SectorSubscribers Only
ResultSubscribers Only
Media Type Television
MarketSubscribers Only
Planning Director ..m B..d Subscribers Only
Advertising Manager ..m W....ce Subscribers Only

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