TitleWho looks down?
Agency
Campaign Who looks down?
Advertiser Göteborgs-Posten
Brand Göteborgs-Posten

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Product Subscribers Only
Business SectorSubscribers Only
Media Type Billboard

About Forsman & Bodenfors

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Preem / Eco-labeled diesel?

Preem makes their propellants with residues from the Swedish forest. They also have their own refineries right here in Sweden and works hard to reduce the environmental impact in every way. All leading to them being the first company in the world to offer diesel with the eco-label ”Svanenmärkt” (Swan labeled).

Still, no one cares about the fuel they put in their car. And no one care where the fuel is made. To get this complex, low interest story out there, we turned to Gunde Svan, a beloved household name, to help answer the question on everyones lips: How on earth can diesel be Swan labeled?

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