TitleSee the light?
Agency
Campaign See the light?
Advertiser Göteborgs-Posten
Brand Göteborgs-Posten

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Media Type Billboard

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Polestar / No. 1

Sometimes the best way to explain who you are, is to state what you are not.

For the launch of the Polestar 1 – the very first electric performance car from Polestar – our mission was not just to create buzz leading up to the launch event, but to re-launch a brand at the same time.

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