Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be.The partnership kicked off on June 23rd with an incredible never performed before stunt in which Dynamo crossed Westminster Bridge levitating from the side of a Westminster Bridge branded London bus to the surprise and delight of stunned crowds. All aggregated videos achieved almost 5 million views within the first 48 hours.
‘The Magic’s in the Max’ campaign will extend into July running across print, in-store, mobile, online, and on-pack promotions as well as through activation at Yahoo! Wireless Festival as part of Pepsi’s sponsorship deal with LiveNation.
Media is being handled by OMD, PR by Freud and digital by Jaywing.