TitleDance Party
Campaign Nextel. Done.
Advertiser Nextel Communications
Brand Nextel

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Media Type Television
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SoundtrackSubscribers Only
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Audio Post Production
Music Sa......epa Subscribers Only
Marketing Manager M..k Sc.....zer Subscribers Only
Account Manager St.....ie R...ho Subscribers Only
Audio Mixer P...ip L..b Subscribers Only
Colorist ..m M...ck Subscribers Only
Special Effects / VFX M....ew M...on Subscribers Only
Post Production C....ny . Subscribers Only
Post Production Sc.....tal Subscribers Only
Executive Producer M....sa M...er Subscribers Only
Editor D..e K..a Subscribers Only
Executive Agency Producer N...y A...am Subscribers Only
Director ..m J....ns Subscribers Only
Copywriter ..n Re......hal Subscribers Only
Creative Director ..n Re......hal Subscribers Only
Art Director S...t V....ne Subscribers Only
Creative Director S...t V....ne Subscribers Only
Executive Creative Director G...y G..f Subscribers Only
Production Company H...ry ..n Subscribers Only
Producer R...h La....la Subscribers Only
Executive Producer ..n D...y Subscribers Only
Executive Producer S...e O...t Subscribers Only
Director of Photography (DOP) ..m I..s Subscribers Only
Editor M..a S...a Subscribers Only

About TBWA\Chiat\Day New York

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

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