TitleGirlpower
Agency
Campaign Girlpower
Advertiser Ministry of Health & Social Affairs - Sweden
Brand Ministry of Health & Social Affairs

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Digital
Length
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Production Company I...en .B Subscribers Only
Art Director M...in Ce.....en Subscribers Only
Art Director
Copywriter J...b N...on Subscribers Only
Account Executive A..a C....re Subscribers Only
Account Manager
Designer L..s J....on Subscribers Only
Designer V...or L....on Subscribers Only
Web Director

About Forsman & Bodenfors

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SK-II / The Expiry Date

Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.

So we created a film called The Expiry Date where we turn the proverbial expiration date many women feel like they have into a real one.

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

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