TitleGirlpower
Agency
Campaign Girlpower
Advertiser Ministry of Health & Social Affairs - Sweden
Brand Ministry of Health & Social Affairs

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Media Type Digital
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About Forsman & Bodenfors

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Sleek / My face. My rules.

F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere.

Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it.

The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants.

With this campaign, Sleek MakeUP enters the US market.

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