TitleThe Big Win / Bag of Smiles
Campaign The Big Win / Bag of Smiles
Advertiser Camelot Group
Brand Camelot

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Media Type Television & Cinema
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Executive Creative Director P...ro M....ri Subscribers Only
Associate Creative Director A....to Ci....io Subscribers Only
Art Director S....no F....ni Subscribers Only
Copywriter Gi....ni Sa.....io Subscribers Only
Producer Mo.....rm Subscribers Only
Director G....no V...o Subscribers Only
Creative Director P..l B....er Subscribers Only
Copywriter P..l Co....ll Subscribers Only
Art Director G...am S...ey Subscribers Only


We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.

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