TitleKeith Richards
Agency
Campaign Behind the Music
Advertiser VH1
Brand VH1

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Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
Creative Director L...y P....er Subscribers Only
Art Director ..e Ba.....li Subscribers Only
Copywriter D...d S...h Subscribers Only
Agency Producer J...e D...on Subscribers Only
Actor / Celebrity K...h Ri....ds Subscribers Only

About RPA

Latest News

Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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