Campaign Discover Boating
Advertiser National Marine Manufacturers Association
Brand Discover Boating

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Business SectorSubscribers Only
Media Type Print

About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Carmichael Lynch Welcomes Daniel Alves as Associate Creative Director

Daniel Alves has joined Carmichael Lynch as its newest Associate Creative Director. Daniel joins the agency from Crispin Porter + Bogusky in Miami where he was Head of Art/Design.

Daniel’s work has been honored by the industry’s top accolades, including Cannes Lions, the One Show, CLIO Awards, London International Awards, and many others. His work on the Speaking Exchange for CNA language school was one of the top 10 most awarded campaigns at Cannes in 2014.

Aside from his work in advertising, Daniel is one of the youngest artists to be featured at Sotheby’s in New York.

“Daniel is a unique talent with a genuinely global perspective. He’s got that perfect blend of fresh thinking and just flawless, meticulous execution,” said Carmichael Lynch CCO Marty Senn. “I can’t wait to see what he does here with our great roster of clients.”

Daniel started his career in his hometown of Sao Paulo, Brazil, where he helped transform FCB into one of the most celebrated agencies in the country. He then took his talents to the Minneapolis shop Fallon before moving to Miami to lead the design and art direction team for CP+B. 

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