Discover Boating

Carmichael Lynch

Carmichael Lynch Minneapolis, United States

1160

Brand: Discover Boating
Country: United States

Advertiser: National Marine Manufacturers Association

Title	Trees
Agency	Carmichael Lynch
Campaign	Discover Boating
Advertiser	National Marine Manufacturers Association
Brand	Discover Boating
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Business Sector	Subscribers Only
Media Type	Print

About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.

Latest News

Allison Hayes has joined Carmichael Lynch as its newest creative director.

Hayes joins the creative agency from Venables Bell & Partners in San Francisco, where she was the creative lead on clients including 23&Me, Audi, Massage Envy, 76 and Phillips 66. She’s also spent time at 72andSunny, where she worked on Samsung and Sonos, and Arnold Worldwide in Boston.

“I’m thrilled to join the fine folks at Carmichael Lynch. I was attracted to their collaborative culture, creative storytelling and willingness to adapt in our changing industry,” said Hayes. “Marty has built an impressive team and I’m excited to be a part of the continued evolution of this company.”

Over her career, Hayes has helped create such notable work as Audi’s timely Super Bowl commercial, “Daughter,” which aired in the wake of the presidential election and Samsung’s “Next Big Thing with Jay Z,” an exclusive album launch with the iconic artist. Her work has been recognized by numerous international award shows including Cannes, AICP, the One Show and others.

"We’re so excited to have Allison join the creative team at Carmichael Lynch,” said Carmichael Lynch CCO Marty Senn. “She’s got an amazing track record of doing big, culturally iconic work that gets talked about beyond the usual advertising circles. I can’t wait to see what she does here.”

An art director by trade, Hayes also writes and maintains a fair-trade fashion brand, called The & Collection, which champions artisans in India.