Enough of words, pledges, and claims. Now is the time for action on sustainability. Our industry is more than capable of moving minds and changing behaviors to help the planet survive and our humanity thrive. Yet we can only succeed if we put our egos aside and take action together. From how we use and produce media to how we shape our advertising to how we ultimately engage individuals, companies, organizations and countries. When it comes to fighting climate emergency, social inequalities and economic disparity, every message and every action matters
And if we act together, nothing is impossible.
As the Global Compass of the marketing communications industry, IAA has the unique opportunity to collaborate with members from all over the marketing communications industry (Brands, Agencies, Media, Tech) which daily reaches and influences the global population.