Top Interviews From The Advertising Industry
Featured Interviews
Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."
Catching up with Pooja Dindigal, the Global Head of Impact at certified B-corp DEPT, she proves that by working together, the advertising industry... read more
Ogilvy is creating a better future for our our people, planet, and communities through creativity
A pioneer who loves to explore new strategic frontiers, Carol Stickler of Ogilvy New York advises businesses on the many ways to unlock growth from... read more
Molly Hop, Havas Market: "Ultimately, consumers want a seamless shopping experience that spans both the brick and mortar and digital world."
Molly Hop, EVP, Havas Market at Havas Media Network, expands on the growth of retail media spend and the opportunities this presents for the... read more
Tamara Alesi, Mediaplus: "Shopping experiences must be frictionless, and convenient across multiple channels."
Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... read more
Retail media growth transforms linear customer buying journeys
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. read more
Steph Thomas, VCCP: "The growth in retail media benefits everyone."
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... read more
Retailer data is essential to the modern customer buying journey
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... read more
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. read more
The Mars Agency: An Omni-channel mindset creates full-funnel opportunities
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... read more
Crystal Malachias, McCann: “Creators are opening up new forms of expression”
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... read more