Eric Schoeffler, Chief Creative Officer at DDB Group Germany

“If you see part of yourself, then all of the sudden the whole mechanism starts working.”
AdForum’s Elizabeth Marks interviews Eric Schoeffler, Chief Creative Officer at DDB Group German...


“If you see part of yourself, then all of the sudden the whole mechanism starts working.”
AdForum’s Elizabeth Marks interviews Eric Schoeffler, Chief Creative Officer at DDB Group Germany, who discusses the power of emotion in ads and the how different cultures approach communication differently.